Face Recognition Best Practices – Developing Policies for Consumer-Facing Deployments

Face recognition can be a powerful and effective tool for frictionless identification and authentication in consumer-facing applications. At the same time, the use of biometric identity demands careful consideration of its impact on privacy, trust, and general feelings of customer comfort. When deployed appropriately, face recognition can enhance the customer experience, improve security, and build deeper customer relationships. These best practices are intended to provide guidance developing policies to enable appropriate and successful deployment of face recognition in consumer-facing applications.